Accelerated Mobile Pages

Accelerated Mobile Pages

Accelerated Mobile Pages

AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts:

  • AMP JS
  • Google AMP Cache

What Is AMP? 

How AMP Speeds Up Performance

The following optimizations combined are the reason AMP pages are so fast they appear to load instantly:

  • Allow only asynchronous scripts
  • Size all resources statically
  • Don’t let extension mechanisms block rendering
  • Keep all third-party JavaScript out of the critical path
  • All CSS must be inline and size-bound
  • Font triggering must be efficient
  • Minimize style recalculations
  • Only run GPU-accelerated animations
  • Prioritize resource loading
  • Load pages in an instant
  • Help make AMP faster

Smat Web Design's AMP Plan

Smat Web Design has begun a trial of this technology. We're going to start with our site, and our blog pages. AMP lends itself to static content like blog pages. Then as we feel more confident about the technology, we'll reach out to our existing bloggers about adding it to their sites, and eventually we hope to offer AMP to our new blog clients. Stay tuned as we try out the technology.

Learn more about AMP

You can learn more about the AMP project at